The grill and light pods were looking a little rough, and those area's are always getting pelted by sand and gravel here in Colorado.  Rather than paint them just to have them look crappy again, I had them coated with a bedliner material.  I didn't want to use the Herculiner since it doesn't have as nice of a finish as the professionally sprayed products.  I had Predator 4x4 in Colorado Springs spray them for me, I think the product is called Armor-coat or something like that.  Finishes nice and consistent and is rock hard.  I like the look, and the front end will never need attention again!